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News as a democratic resource : Q study approach to cross-media news repertoires in Croatia

The normative expectation of the ‘virtuous circle’ (Norris &Inglehart, 2009), in which democracy is served by informed citizens via the media, motivates our examination of audience understandings of their news consumption in relation to its different possible public and personal uses. Audience research being the least developed area of communications study in Croatia (Peruško & Vozab, 2014), we have few insights into motivations of media users or the uses they make of any media genre, including news. This study, part of an ongoing comparative project conducted in 12 European countries and beyond, conducted at the Centre for Media and Communication Research, Faculty of Political Science, University of Zagreb, is thus pioneering the insight into cross-media news repertoires of Croatian audiences and their possible democratic repercussions. 36 Qmethodological interviews were conducted in December 2014. The study shows that six news repertoires describe different types of cross-media news consumption habits of Croatian audiences, offering preliminary insights for understanding the news-democracy connection.

cross-media news consumption, news audiences, news repertoires, Q methodology, digital media system, democracy, Croatia

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