engleski

Creating Innovative Culture in Function of Enhancing Business Development

This paper analyses the influence of innovative business culture on company’s development. The aim of the paper is to present how companies can redesign their business culture and organizational climate in order to increase and encourage innovative ideas among employees. The formulation and implementation of innovative business practice is a trump of the top management to outrival the key opponents. Detailed examination of best practices in the most innovative organizations is provided. Furthermore, an elaboration of the advantages of liberating the innovative and creative spirit in the company is included. A focus on the employees’ resistance on change is also given. The research is conducted on a total of 200 examinees from the top twenty most successful companies in the Republic of Macedonia for 2014. The results highlight the key aspects and importance of creating innovative business culture and policy for company’s better implementation of development strategy and therefore, gaining competitive advantage, larger market share and better financial results.

innovation, culture, development, business practice

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