engleski

THE USE OF ANGLICISMS IN CROATIAN TOURISM PROMOTIONAL MATERIALS

This paper analyzes the use of anglicisms in Croatian tourism promotional materials. The research has been undertaken having three main objectives in mind. Firstly, it focuses on the frequency of anglicisms in investigated corpora. Secondly, the analysis includes the phonological, orthographic, morphological, syntactic and semantic integration of English words into the receiver language. In the presented research the authors have also tried to reveal the motivation for the use of anglicisms in Croatian tourism promotional materials.

anglicisms tourism promotional materials frequency of anglicisms integration of anglicisms

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