engleski

I’m big on Instagram: The effect of the number of followers on the perceived status and physical attractiveness

The aim of this study was to examine the effect of social media popularity on the perception of mate attractiveness. We focused on Instagram, a platform in which users gain followers and status by sharing content online. For the purpose of this study, we created different versions of female and male mock- up Instagram profiles, each with 28, 155 or 28, 000 “followers“ while holding all other aspects (number of posts, photos, etc.) constant. A higher number of followers was associated with increased status estimates for male profiles only and did not affect physical attractiveness ratings. By contrast, male assessments of female profiles were entirely unaffected by a number of followers.

instagram, evolutionary psychology, mate choice, sexual signaling, cyberpsychology

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