engleski

Identifying the Key Factors of Success of Micro Family Enterprises in the Republic of Croatia

Micro-enterprises are of exceptional importance for local, regional and economic development of the entire country. Due to their growing contribution to the Croatian economy, the fact that a large number of them operates at a loss, and that so far no studies have been conducted on factors of success of family micro- enterprises, this paper explores the factors of success of family micro-enterprises. Given that in the Republic of Croatia there are no quantified researches on the number and proportion of family micro-enterprises in the overall number of enterprises, one of the goals of this paper is to determine the share of family micro-enterprises in the selected sample of micro-enterprises. In order to prove the hypotheses, empirical research was conducted on a sample of 112 micro-enterprises from Slavonia and Baranja region. Research results show that 99.1% of micro-enterprises in the surveyed sample are family enterprises. The key factors of success have been identified, which are: quality of products and services, human resources and employee satisfaction and innovations. Furthermore, with the use of Somers’ D correlation coefficient it has been determined that there is a statistically significant correlation between the factors of success (continuous investment in research and development, innovations, application of modern technologies in business processes) and business performance of family micro- enterprises. In addition, as a statistically significant negative correlation has been established between the factors of success (clustering and other forms of associations, and family influence) and business performance of micro-enterprises. The results presented in this paper contribute to the literature in the field of family micro-enterprises.

Family micro-enterprises ; Factors of success ; Business performance

nije evidentirano