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The crisis world and the journey into the transformative potential of tourism: An ethnographic approach.

This chapter has teased out the questions of transformative role of travel that are increasingly rising in the tourism studies literature. Through a comprehensive literature review we have juxtaposed the world in crisis and forced migrations that intriguingly seem to elicit the voluntary movements (of those who are privileged to do so) to seek transformational experiences through travel in order to reinvent themselves and the unsustainable world in which they live. We then displayed the methodological complexities of our longitudinal research project ‘Trans-tourism’ that aims, over the period of four years, to gain deeper insights into this phenomenon. Subsequently, we presented our ethnographic insights into one of the transformational Journey programs that are specifically designed to provide meaningful stays in nature and in doing so to facilitate process of transformation and inspire people to take courageous action for a just, peaceful and sustainable world.

transformative tourism, ethnography, journey, UK

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