Pretražite po imenu i prezimenu autora, mentora, urednika, prevoditelja

Napredna pretraga

Pregled bibliografske jedinice broj: 914655

STRATEGIC MANAGEMENT IN CULTURAL TOURISM WITH EMPHASIS ON EVENT MANAGEMENT: THE CASE STUDY OF CROATIA


Krajnović, Aleksandra; Gortan-Carlin, Ivana Paula
STRATEGIC MANAGEMENT IN CULTURAL TOURISM WITH EMPHASIS ON EVENT MANAGEMENT: THE CASE STUDY OF CROATIA // Ekonomska misao i praksa : časopis Sveučilista u Dubrovniku, 26 (2017), 2; 791-812 (međunarodna recenzija, pregledni rad, znanstveni)


CROSBI ID: 914655 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
STRATEGIC MANAGEMENT IN CULTURAL TOURISM WITH EMPHASIS ON EVENT MANAGEMENT: THE CASE STUDY OF CROATIA

Autori
Krajnović, Aleksandra ; Gortan-Carlin, Ivana Paula

Izvornik
Ekonomska misao i praksa : časopis Sveučilista u Dubrovniku (1330-1039) 26 (2017), 2; 791-812

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, pregledni rad, znanstveni

Ključne riječi
event management, destination management, stakeholder theory, sustainable tourism, cultural tourism in Croatia, tourism clusters in Croatia

Sažetak
Sustainable tourism should be one of the key goals of every developing tourism destination. One of the biggest challenges is the question of how to manage a complex tourism destination system in a way that meets the needs and interests of three key stakeholders – temporary visitors, business entities in tourism, and local community. Solutions are sought in the application of the so-called stakeholder theories, based on network partnership and the collaboration of stakeholders in a tourism destination at all levels – micro, mezzo, and macro level. In this paper, the authors advocate the application of this approach, examining the applicability and effectiveness of their own strategic management model in tourism destination, called SMCT – Strategic Management in Cultural Tourism. This was tested on the example of the tourism cluster of Northwestern Istria, Croatia. The authors believe that implementing the presented and similar management models makes it possible to optimise the effectiveness of managing cultural tourism, where, in the opinion of the authors, events are one of the key segments of the integrated tourism product of the destination and are ''organically'' related to the core values of the tourist site itself. The authors, therefore, advocate a further elaboration of the SMCT model and also call for its wider application in the practice of managing tourism destinations because it may lead toward saving financial, time, and human resources, reducing redundancies, such as the organisation of similar events at the same time, but most importantly, it may lead to achieving a common consensus of stakeholders about the key events of a tourism destination that need to be continually and strategically developed. In addition to these functions, the authors emphasise quality tourism valorisation as the most important function of event management, as well as the presentation of autochthonous values of the destination – precisely through events.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Interdisciplinarne humanističke znanosti



POVEZANOST RADA


Ustanove
Sveučilište u Zadru,
Sveučilište Jurja Dobrile u Puli

Citiraj ovu publikaciju

Krajnović, Aleksandra; Gortan-Carlin, Ivana Paula
STRATEGIC MANAGEMENT IN CULTURAL TOURISM WITH EMPHASIS ON EVENT MANAGEMENT: THE CASE STUDY OF CROATIA // Ekonomska misao i praksa : časopis Sveučilista u Dubrovniku, 26 (2017), 2; 791-812 (međunarodna recenzija, pregledni rad, znanstveni)
Krajnović, A. & Gortan-Carlin, I. (2017) STRATEGIC MANAGEMENT IN CULTURAL TOURISM WITH EMPHASIS ON EVENT MANAGEMENT: THE CASE STUDY OF CROATIA. Ekonomska misao i praksa : časopis Sveučilista u Dubrovniku, 26 (2), 791-812.
@article{article, year = {2017}, pages = {791-812}, keywords = {event management, destination management, stakeholder theory, sustainable tourism, cultural tourism in Croatia, tourism clusters in Croatia}, journal = {Ekonomska misao i praksa : \v{c}asopis Sveu\v{c}ilista u Dubrovniku}, volume = {26}, number = {2}, issn = {1330-1039}, title = {STRATEGIC MANAGEMENT IN CULTURAL TOURISM WITH EMPHASIS ON EVENT MANAGEMENT: THE CASE STUDY OF CROATIA}, keyword = {event management, destination management, stakeholder theory, sustainable tourism, cultural tourism in Croatia, tourism clusters in Croatia} }

Časopis indeksira:


  • EconLit


Uključenost u ostale bibliografske baze podataka:


  • DOAJ, Directory of Open Acess Journals, Lund University, Lund
  • EBSCO Publishing, Ipswich, MA, USA
  • Hrčak
  • ProQuest
  • EconBiz
  • ROAD
  • ZBW





Contrast
Increase Font
Decrease Font
Dyslexic Font