engleski

Enhancing statistical culture – the unused potential of Croatian enterprises

Managers in enterprises to get additional information, which can be used to improve business decision-making process, may use statistical methods. On that way, an enterprise can achieve better business results. However, the less often statistical methods are used, the more potential of achieving better business results remained unused. The conducted web survey on the sample of Croatian enterprises has shown that there is a lot of such unused potential. The main problem, as estimated in this survey, is that vast majority of enterprises does not use statistical methods in their businesses. Consequently, the first step of scientists and statisticians should be to convince managers in enterprises that statistical methods could be useful in their businesses.

statistical methods use ; web survey ; Croatia ; enterprise

-This work has been partially supported by Croatian Science Foundation under the project Statistical Modelling for Response to Crisis and Economic Growth in Western Balkan Countries – STRENGHTS (project no. IP-2013-9402). **Presented at the CESS2016 -Conference of European Statistics Stakeholders, 20-21 October 2016, Budapest, Hungary.