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Pregled bibliografske jedinice broj: 912833

Collaboration and conflict between agencies and clients


Verčič, Dejan; Tench, Ralph; Tkalac Verčič, Ana
Collaboration and conflict between agencies and clients // Public relations review, 44 (2017), 1; 156-164 doi:10.1016/j.pubrev.2017.11.001 (međunarodna recenzija, članak, znanstveni)


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Naslov
Collaboration and conflict between agencies and clients

Autori
Verčič, Dejan ; Tench, Ralph ; Tkalac Verčič, Ana

Izvornik
Public relations review (0363-8111) 44 (2017), 1; 156-164

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Public relations, Agencies, Clients, Public relations agencies, Public relations clients

Sažetak
Public relations agencies are an important part of the public relations industry, but their relations with client organizations are rarely studied. There is more literature and studies in agency-client relations in advertising than in public relations. This paper reviews literature and reports results of an empirical study into perceptions of public relations agencies and their clients on the reasons for their cooperation and sources of conflict between them. Results show that agencies misperceive reasons for which they are hired and the sources of conflict in the relationship. The paper offers several suggestions about how to tackle the problem: notwithstanding rebranding into consultancies and firms, public relations agencies-client relations should be studied as a particular example of a broader family of agency-client relations. Also agencies should study and strategically manage relations with their clients, while being realistic about client organization’s needs – sometimes they just need additional arms and legs.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Ana Tkalac Verčič (autor)

Citiraj ovu publikaciju

Verčič, Dejan; Tench, Ralph; Tkalac Verčič, Ana
Collaboration and conflict between agencies and clients // Public relations review, 44 (2017), 1; 156-164 doi:10.1016/j.pubrev.2017.11.001 (međunarodna recenzija, članak, znanstveni)
Verčič, D., Tench, R. & Tkalac Verčič, A. (2017) Collaboration and conflict between agencies and clients. Public relations review, 44 (1), 156-164 doi:10.1016/j.pubrev.2017.11.001.
@article{article, year = {2017}, pages = {156-164}, DOI = {10.1016/j.pubrev.2017.11.001}, keywords = {Public relations, Agencies, Clients, Public relations agencies, Public relations clients}, journal = {Public relations review}, doi = {10.1016/j.pubrev.2017.11.001}, volume = {44}, number = {1}, issn = {0363-8111}, title = {Collaboration and conflict between agencies and clients}, keyword = {Public relations, Agencies, Clients, Public relations agencies, Public relations clients} }

Časopis indeksira:


  • Current Contents Connect (CCC)
  • Web of Science Core Collection (WoSCC)
    • Social Science Citation Index (SSCI)
    • SCI-EXP, SSCI i/ili A&HCI
  • Scopus


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