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World exhibition as a tool for the promotion of healthy and liveable cities: Case study Milan, Italy

World and international exhibitions are mega- events that last the longest and attract the largest number of visitors compared to other types of manifestations. Although the roots of world exhibitions date back to the time of Mesopotamia and Ancient Egypt, the first modern world exhibition was held in London in 1851. From the first exhibition the basic role of the exhibitions, as the meeting place, and the place for education and innovation, has remained unchanged. According to the Bureau International des Expositions, which is the intergovernmental organization in charge of overseeing and regulating World Expos, the main objectives of the exhibitions are: reinforcing the international relations, promotion of culture and education, encouragement of development of the city and region, careful actions in the environment from the aspect of sustainable development and urban renew and experimentation with technical and scientific innovations of future development. For every exhibition the specific topic is set to which all participants correspond with the conception of theirs pavilion and presentation. The exhibition topic is always in line with global trends and promotes the technology, science and progress towards the concepts of sustainable development. Besides organisation of exhibition can significantly contribute to the development of the host city and the region through numerous interventions in infrastructure, suprastructure and ecostructure, which remain as the exhibition heritage improving the overall quality of life of their inhabitants. The aim of this paper is to show how the world exhibitions contribute to the promotion of the health and liveable cities, putting the emphasis on the world exhibition EXPO 2015 which was held in Milan in Italy

World exhibition, Milano, Italy

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