The Impact of Productive Negotiation Techniques on the Competitiveness of Croatian Hairdressing Products Market (CROSBI ID 656226)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Galović, Tomislav ; Bezić Heri ; Lopac, Paula
engleski
The Impact of Productive Negotiation Techniques on the Competitiveness of Croatian Hairdressing Products Market
Research analyses negotiation techniques in hairdressing products market with special focus on professional hair cosmetics sales in Croatia. The main object of this research is the negotiation techniques that ensure the increased international competitiveness of products of the Croatian hairdressers’ market. By using innovative negotiation techniques, an appropriate level of business activity is achieved which contributes to the active struggle against possible negative effects within the market. The recommendations and proposals are given based on the results of research.
negotiation techniques, competitiveness, hairdressing products, financial crisis
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Podaci o prilogu
141-159.
2017.
objavljeno
Podaci o matičnoj publikaciji
TRADE PERSPECTIVES 2017 Specialization and Customer Centered Retailing
Baković T. ; Knežević B. ; Dužević I.
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu ; Hrvatska gospodarska komora (HGK)
978-953-346-047-5
Podaci o skupu
PERSPEKTIVE TRGOVINE 2017. Specijalizacija i prilagodba potrošačima u maloprodaji
predavanje
29.11.2017-30.11.2017
Zagreb, Hrvatska