Nalazite se na CroRIS probnoj okolini. Ovdje evidentirani podaci neće biti pohranjeni u Informacijskom sustavu znanosti RH. Ako je ovo greška, CroRIS produkcijskoj okolini moguće je pristupi putem poveznice www.croris.hr
izvor podataka: crosbi !

Managing the cultural offering and guest spending in the hotel (CROSBI ID 656001)

Prilog sa skupa u časopisu | izvorni znanstveni rad | međunarodna recenzija

Laškarin, Marina Managing the cultural offering and guest spending in the hotel // Proceedings in Advanced Research in Scientific Areas. 2012. str. 898-906

Podaci o odgovornosti

Laškarin, Marina

engleski

Managing the cultural offering and guest spending in the hotel

Recent data on the average daily spending of tourists in the Republic of Croatia reveal a minor share of spending in the sphere of culture (in 2010, out of the average daily spending amounting to 58 EUR, only 0.66 EUR were spent on culture), making it necessary to redefine the cultural offering in order to augment guest spending. The obvious inadequacy in the ability to strategically position certain attributes in the domain of the cultural offering of hotels determines the research subject of this paper, which focuses on the cultural offering in hotels. Although it is an illusion to expect that there can be any increase in guest spending in consuming the cultural offering without well- conceived marketing, this paper underscores the role of management that shoulders the greatest responsibility in designing a cultural offering and augmenting the spending of the offer’s consumers. The paper suggests potential areas in which the cultural offering could be introduced in a hotel, and it presents various forms of a special catering offer to match the cultural offering in the hotel. The scientific contribution of this paper is seen in the definition of a model encompassing the processes of planning, organizing, executing and controlling special catering within the context of the offering of a variety of cultural events suited to hotels of different types, sizes and categories. Ultimately, the application of the model will confirm the basic hypothesis of this paper: appropriate forms of the cultural offering in the hotel can create real preconditions to augmenting the occupancy rate of accommodation and consumption capacities, prolonging the tourist season, and increasing the basic and additional spending of hotel guests.

management, hotel, culture, guests, spending.

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

Podaci o prilogu

898-906.

2012.

nije evidentirano

objavljeno

Podaci o matičnoj publikaciji

Proceedings in Advanced Research in Scientific Areas

Žilina:

978-80-554-0606-0

2453-6962

Podaci o skupu

1st Virtual International Conference "Advanced Research in Scientific Areas 2012.

predavanje

03.12.2012-07.12.2012

Žilina, Slovačka

Povezanost rada

Ekonomija