engleski

Health tourism development – Specifics of Croatian health/spas/healing resorts and special hospitals – State and possibilities

The aim of this research is to present and evaluate the level of competitiveness of market- oriented health-tourism services in the health/spa/healing resorts and special hospitals, which is one of the main goals, defined by the national tourism strategy (CTDS). The evaluation is based on the research carried out through the period of three years, using the framework of the Croatian health- tourism benchmarking model. The research results indicate that due to the influence of Croatian Health Insurance Found (CHIF), health/spa/healing resort and special hospital services are not significantly market- oriented. For this purpose and as a support in increasing the ability to assess personal competitive position, the way to improve the information system is suggested. The emphasis should be on establish integrated reporting system, based on the networking among members of health- tourism clusters and other stakeholders at the tourist destination level and beyond.

health tourism ; special hospitals ; health/spa/healing resorts ; benchmarking ; Croatia

Rad je izabran za objavu knjizi, koju će izdati "Cambridge Scholars Publishing".