GLAMPING – CREATIVE ACCOMMODATION IN CAMPING RESORTS: INSIGHTS AND OPPORTUNITIES (CROSBI ID 655389)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Cvelić-Bonifačić, Josipa ; Milohnić, Ines ; Cerović, Zdenko
engleski
GLAMPING – CREATIVE ACCOMMODATION IN CAMPING RESORTS: INSIGHTS AND OPPORTUNITIES
Purpose – The purpose of this research is to help camping managers understand new guest needs for innovative accommodation and align their strategic management accordingly. Design, Methodology, Approach: The study on glamping accommodation was carried out in 19 Croatian campsites in July and August 2015. Written questionnaires were distributed and collected from 472 respondents. Findings: The findings of this research show that the introduction of glamping, a novel and creative type of accommodation, is creating a new glamping demand. Results indicate that glamping provides a new opportunity for camping managers to win over a new and younger audience, as well as guests who previously tended to stay in hotels and B&Bs. The originality of the research – Camping resort management is an underexplored area of tourism management and very few scientific papers are dedicated to the study of the camping product. This paper is a contribution to the area of camping management and can be seen as a starting point for further research into camping resort management.
creative accommodation, glamping, camping accommodation, mobile homes, camping management
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Podaci o prilogu
101-114.
2017.
objavljeno
10.20867/tosee.04.39
Podaci o matičnoj publikaciji
4TH INTERNATIONAL SCIENTIFIC CONFERENCE: TOSEE - TOURISM IN SOUTHERN AND EASTERN EUROPE 2017
Marković, Suzana ; Smolčić Jurdana, Dora
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci
1848-4050
Podaci o skupu
4th International Scientific Conference, ToSEE - Tourism in Southern and Eastern Europe 2017
predavanje
04.05.2017-06.05.2017
Opatija, Hrvatska