E-book reading applications – Innovative technology as a response to growing consumer preferences and its implications for tourism (CROSBI ID 655101)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Meštrović, Dunja ; Jakominić Marot, Nataša
engleski
E-book reading applications – Innovative technology as a response to growing consumer preferences and its implications for tourism
Purpose – This paper aims to explore factors influencing users’ attitudes and intention to use mobile e-book reading applications (Apps) on smartphones and tablets, as well as their perceptions of Apps’ potential for enhancing tourists’ experiences as an added value of Croatian tourist offer. Design/methodology/approach – The study explores the relationships between respondents’ digital devices ownership, their general information technology (IT) and e-books usage habits, the factors influencing their attitudes and intention to use a free mobile e-book reading Apps and to determine their perceptions on their potential added value. To achieve the aim of the study, authors extended the Technology Adoption Model with the Innovation Diffusion Theory, Theory of Planned Behaviour, convenience, availability and perception of mobile e-book reading Apps as a value-added service. The quantitative data is collected through a structured self-administered online questionnaire distributed by e-mail to undergraduate and graduate students. Findings – The study confirms positive correlation between awareness, convenience, compatibility, interest, adoption intention and respondents’ age, education level, digital devices ownership, their general IT and e-books usage habits and their perceptions of mobile e- book reading Apps that enhance tourists’ experiences as a potential added value of Croatian tourist offer. Originality/value – While the study is limited in its scope, it contributes to the growing literature on mobile Apps in tourism. Considering the lack of previous similar studies, it is intended to stimulate future research that could provide deeper understanding of the multiple contribution of mobile Apps, which could benefit Croatia as a tourist destination and all its stakeholders.
e-book ; mobile reading applications ; mobile devices ; tourism
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Podaci o prilogu
349-363.
2017.
objavljeno
10.20867/tosee.04.12
Podaci o matičnoj publikaciji
Conference proceedings of International scientific conference ToSEE - Tourism in southern and eastern Europe, Vol. 4
Marković, S. ; Dmolčić Jurdana, D.
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci
1848-4050
Podaci o skupu
4th International Scientific Conference, ToSEE - Tourism in Southern and Eastern Europe 2017
predavanje
04.05.2017-06.05.2017
Opatija, Hrvatska
Povezanost rada
nije evidentirano