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Pregled bibliografske jedinice broj: 904346

Personalized Medicine Industry Model Development

Kaštelan Mrak, Marija; Bodiroga Vukobrat, Nada; Sokolić, Danijela
Personalized Medicine Industry Model Development // Management, 22 (2017), 2; 49-64 (međunarodna recenzija, prethodno priopcenje, znanstveni)

Personalized Medicine Industry Model Development

Kaštelan Mrak, Marija ; Bodiroga Vukobrat, Nada ; Sokolić, Danijela

Management (1331-0194) 22 (2017), 2; 49-64

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopcenje, znanstveni

Ključne riječi
Personalized medicine, business model, incomplete contracts, incentives, business scenarios

Health care is a growing business, but its trajectory patterns are hard to decipher at the moment. This paper provides a short overview of issues important for developing business models for the personalized medicine sector (PM). The paper draws on institutional theory, particularly transaction costs economics (TCE) in an attempt to draft a conceptual framework applicable for identifying relationship patterns among institutional entities, i.e. industry actors in the Personalized Medicine (PM) field. According to theory, relationships among industry actors are expected to evolve depending on the manifestation of many contextual factors and their developments: investment activity, public interests vested, technology development, market structure, regulatory environment, demographic factors, personal preferences, natural factors, etc. In our belief, a descriptive model of an industry should include a broader scope of entities besides directly competing firms. Our rationale is that market actors, in a resource dependence environment, sustain their activity by engaging in (bargaining) relationships with other entities with vested interests in the industry. Basically, we believe that predictions of future industry and particular entities’ business model development would be a function of available resources, power relations and regulation.

Izvorni jezik

Znanstvena područja
Ekonomija, Pravo

This work is part of the research program “Perspectives of maintaining the social state: towards the transformation of social security systems for individuals in personalized medicine” with project number IP-2013-11-5709, which is financed by the Croatian Science Foundation (HRZZ).


Projekt / tema
HRZZ-IP-2013-11-5709 - Perspektive održivosti socijalne države: prema transformaciji sustava socijalne sigurnosti za pojedince u personaliziranoj medicini

Ekonomski fakultet, Rijeka,
Pravni fakultet, Rijeka

Časopis indeksira:

  • Web of Science Core Collection (WoSCC)
    • Emerging Sources Citation Index (ESCI)
  • Scopus
  • EconLit

Uključenost u ostale bibliografske baze podataka:

  • Journal of Economic Literature
  • Clarivate Analytics Emerging Sources Citation Index
  • ProQuest
  • ERIH Plus
  • Gale/CENGAGE
  • Universal Impact Factor Journal Master List