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The role of sports tourism and events to regenerate and sustain off-season tourism in Istria, Croatia: Addressing perspectives from industry managers and planners

The objective of this chapter is to focus on strategic regeneration and management plans involving sport, tourism and event opportunities in Croatia’s Istria Region, with much of the focus on Medulin and Pula. This chapter will firstly discuss sports tourism-led regeneration in Istria before discussing perspectives from industry managers. Subsequent sections look at the need for upgraded facilities, tourism strategy and social impacts. These sections are followed by concluding remarks and some directions for future research.

sports tourism ; regeneration ; Istria ; Croatia ; industry managers

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