engleski

On-line behaviour of users with different privacy concerns

The paper investigate online private and business activities of users with different attitudes towards privacy. Users were categorized as “privacy pragmatic”, “privacy fundamentalist” and “privacy unconcerned”. Survey among 436 participants showed significant difference in activities connected to information searching, social networking, entertainment, buying/selling products or services online between privacy fundamentalist and privacy unconcerned group. For other explored activities such as financial activities, civic activities and political activities no significant difference was found between the three observed groups, as well as for use of ICT and the Internet as a routine on a daily basis for private activities.

Privacy concern, segmentation index, ICT usage

nije evidentirano