engleski

FACTORS AFFECTING ORGANISATIONAL DESIGN: THE CASE OF FRANCK TEA

This paper aims to highlight the importance of factors that affect organisational design and provide a deeper insight into the importance of organisation and an organisational structure. The paper focuses on the main factors and the manner in which they affect organisational design, in particular the design of organisational structure. The internal factors that affect an organisation are mutually dependent ; hence, a change in one factor causes a change in another. Unlike the internal factors, which an organisation can shape and control, the external factors are beyond its control and it must adapt to them. The main internal factors which significantly affect an organisation and its success are its employees and products. People are the only living element of an organisation. Product is a very important factor that also influences an organisation’s choice of technology. Its design and properties must meet specific customer needs. Customers are one of the key external factors that affect the success of an organisation. A survey was conducted with an aim to gain an insight into the level of consumption of Franck teas and the respondents’ habits of drinking tea ; more specifically how often and with whom they drink tea and how they usually take it. The survey results indicate that more than 90% of the respondents drink Franck teas.

organisation, organisational structure, internal and external factors, customers, Franck tea

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