engleski

Ecological acceptable logo in multimedia environment

Logo is an important part of identity of each product, it is presented on the product and is used in advertising purposes. Sustainability of the product increases if all elements of the product are aimed at reducing the negative impact on the environment. To make the logo environmentally favorable at the beginning of its design one can affect the reduction in consumption of nonrenewable resources, ink or toner. This work is based on the principles of environmentally acceptable fonts Ryman Eco and Ecofont Sans and a designed logo on three types of media: boxes, leaflet and poster. Reference fonts are Arial as a standard sans-sarif font and Times New Roman as a standard serif font, along with a logo which will be designed without the changes. The surface which the variety of designed logos and text in various types od fonts covers will be compared , along with the savings of ink or toner and their readability.

Logo, multimedia, eco fonts

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