engleski

Strategic Risk Management in the Croatian wine industry upon EU accession

The wine sector is a recognizable part of Croatian agriculture with a long and rich tradition. Autochthonous varieties give market identity, significance in tourism, agricultural income and rural employment. The goal of the paper is the qualitative analysis of the strategic risks of Croatian wine sector facing EU accession. This paper presents trends in the vineyards and grape and wine production of elapsed transitional period. Qualitative risk management model is used to display the influence of the key risk sources and the guidelines for the risk management. Research results indicate that the wine sector in Croatia is under high risks because of the internal weaknesses as well as due to the external threats. Financial stability is seriously endangered and expected decrease in wine prices will influence future deterioration.

risk management, wine, Croatia, European Union

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