engleski

WHAT AFFECTS THE EXPORT PERFORMANCE OF CROATIA IN EASTERN EUROPE?

The paper examines and measures the direction and strength of impacts of obstacles to the export activities of Croatia to the countries of Eastern Europe, especially the insufficiently explored determinants - Market orientation, innovation of products and services and organizational capacity for export activities. Research findings have shown that cultural and geographical differences between countries have no impact on export performance, that market orientation has a positive impact on the organizational capacity of enterprises for export activities and on the innovation of products and services intended for export to the selected market, that organizational capacities, in some segments, have a positive impact on the export performance of Croatian companies in the Eastern European market, while innovations in export products and services have a negative impact.

export, determinants of export activities, Eastern Europe

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