engleski

Complexity view on innovations in tourism planning and their implications on rural regions development

The purpose of this paper is to investigate the significance of innovation in tourism planning for the countryside development and adaptation to an ever-changing rural socioeconomic environment and its successful management. This paper addresses tourism and tourism planning in rural areas on the example of the organization of tourism in three rural regions in Slovenia and Croatia. In order to accelerate the rate of innovating the countryside tourism facilities, it is important to understand the complexity of many different perspectives that have to be considered. Rural areas are affected by different problems, such as ageing population, emigration, lack of employment opportunities, and dependence on agriculture and forestry. The research examines critical factors that have impact on the role of tourism in the rural region development and its spatial potentials that can help to revive the countryside. The paper contributes to the discussion about the importance of the development of non-agricultural SMEs in rural areas and entrepreneurship engagement in sustainable and responsible tourism. The topic is relevant for designing new business models for the progress of the rural regions.

complexity paradigm ; tourism planning ; countryside ; innovations ; rural areas

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