engleski

Characteristics of sports tourism offer in the Istrian County

Sports has been registering its growth and development from ancient times. Over the years, it has become an inevitable part of a contemporary tourist offer. Today´s life is becoming more and more turbulent, and due to numerous business and private obligations, people have less time for sports activities, which in the end has negative implications on their health. Sports activities have a huge impact on health improvement, respectively they contribute in achieving complete physical and mental satisfaction of people who undertake vacation particularly dedicating it to this form of tourist offer. Over the years, Istrian County has been paying attention towards increasing the level of quality and diversity of its Sports Tourism offer, but still hasn´t reached its full capacity. The purpose of this paper is to present how Sports tourism contributes to development of a competitive tourist offer. The goal of this paper is to analyse the state of Sports Tourism offer in the Istrian County, and based on the findings to propose future possible activities necessary for further development of Istrian Sports tourism offer.

sports tourism ; Istrian county tourism ; Croatia ; competitiveness ; tourist market

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