Managing Physical Evidence in Services Organizations (CROSBI ID 653193)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Dragičević, Marija
engleski
Managing Physical Evidence in Services Organizations
The aim of the paper is to on the strategic role and the dimensions of the physical evidence in services organizations and desc ribe stimulus-response model as often used model to explain the effec ts the services environment has on consumer behavior.
Physical Evidence, the Role, Creating Atmosphere, Tactics
nije evidentirano
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Podaci o prilogu
621-625.
2017.
objavljeno
Podaci o matičnoj publikaciji
Sgem 2017 Conference Proceedings, Book 1, Volume V
Albena:
978-619-7408-17-1
2367-5659
Podaci o skupu
4th International Multidisciplinary Scientific Conferences on Social Sciences and Arts SGEM 2017
poster
24.08.2017-30.08.2017
Albena, Bugarska