engleski

The Image of The USA in Contemporary Croatia

As a small country with an interesting geo-political position and natural resourcesCroatia has lately become interesting to severalEuropean and world countries as a potential economic and cultural partner. Certainly, the setting up of a successful economic cooperation is the general priority with most of these countries. It is known that cooperation can be successfully set up and developed only if the local community has a positive opinion abaut these cooperation interested countries. Even though Croatia is a relatively small country it certainly is not without significance for the USA considering the geo-political and economic area it finds itself in. If from nothing else, the interests should derive from the necessities of Croatian immigrants in the USA: only between 1900 and 1910, 266.504 people emigrated to the USA. Certainly the immigrants are, or should be, a good connecting link in all areas of social life of contemporary Croatia and the USA. However, the cooperation significantly depends on how the USA are perceived in the Croatians minds. That is the reason why we wish to determine, through the use of determinate scientific methods, what is the current image of the USA in Croatia. In part, this would be achived by comparing USA's image with the Croatians perception of Japan's, EU's, and russian's image, in order to find out the possible deviations from the, for the Americans, desired or expected image. The results and their interpretation could be useful to the responsible subjects in the USA for the studying of strategies through which the current image of the USA in Croatia could be improved and in this way render the general activities, and business activities in particular, of USA enterprisec in Croatia easier. The results of this work could also be usefull and inspire other more detailed and broader reserches by other scientists or institutions in the USA and Croatia.

image; USA; Croatia

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