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Pregled bibliografske jedinice broj: 897646

How Ethnocentric Tendencies Influence the Adaptability of Marketing Strategies in International Trade


Ahec Šonje, Amina; Jurković Majić, Olivera; Majić, Helena; Zaninović, Jasenka
How Ethnocentric Tendencies Influence the Adaptability of Marketing Strategies in International Trade // EuroMed Academy of Business Conference Book of Proceedings / Vrontis, Demetris ; Weber, Yaakov ; Kaufmann, Rudi ; Tarba, Shlomo (ur.).
Salerno, Italija: EuroMed Press, 2009. str. 1944-1953 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


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Naslov
How Ethnocentric Tendencies Influence the Adaptability of Marketing Strategies in International Trade

Autori
Ahec Šonje, Amina ; Jurković Majić, Olivera ; Majić, Helena ; Zaninović, Jasenka

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
EuroMed Academy of Business Conference Book of Proceedings / Vrontis, Demetris ; Weber, Yaakov ; Kaufmann, Rudi ; Tarba, Shlomo - : EuroMed Press, 2009, 1944-1953

ISBN
978-9963-634-76-7

Skup
Conference Managerial and Entrepreneurial Developments in the Mediterranean Area (2 ; 2009)

Mjesto i datum
Salerno, Italija, 26-28.10.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
international trade and international marketing, conusmer's ethnocentrism, adaptable marketing strategies

Sažetak
This paper analyzes the effect of cultural factors in consumer's behaviour on international trade, especially in respect of the religious tendencies, and all the means of adapting the marketing strategy accordingly. The paper is based on the authors' authentic research conducted among the Croatian managers with a view to their opinion on concusmer's ethnocentrism.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Citiraj ovu publikaciju

Ahec Šonje, Amina; Jurković Majić, Olivera; Majić, Helena; Zaninović, Jasenka
How Ethnocentric Tendencies Influence the Adaptability of Marketing Strategies in International Trade // EuroMed Academy of Business Conference Book of Proceedings / Vrontis, Demetris ; Weber, Yaakov ; Kaufmann, Rudi ; Tarba, Shlomo (ur.).
Salerno, Italija: EuroMed Press, 2009. str. 1944-1953 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Ahec Šonje, A., Jurković Majić, O., Majić, H. & Zaninović, J. (2009) How Ethnocentric Tendencies Influence the Adaptability of Marketing Strategies in International Trade. U: Vrontis, D., Weber, Y., Kaufmann, R. & Tarba, S. (ur.)EuroMed Academy of Business Conference Book of Proceedings.
@article{article, year = {2009}, pages = {1944-1953}, keywords = {international trade and international marketing, conusmer's ethnocentrism, adaptable marketing strategies}, isbn = {978-9963-634-76-7}, title = {How Ethnocentric Tendencies Influence the Adaptability of Marketing Strategies in International Trade}, keyword = {international trade and international marketing, conusmer's ethnocentrism, adaptable marketing strategies}, publisher = {EuroMed Press}, publisherplace = {Salerno, Italija} }
@article{article, year = {2009}, pages = {1944-1953}, keywords = {international trade and international marketing, conusmer's ethnocentrism, adaptable marketing strategies}, isbn = {978-9963-634-76-7}, title = {How Ethnocentric Tendencies Influence the Adaptability of Marketing Strategies in International Trade}, keyword = {international trade and international marketing, conusmer's ethnocentrism, adaptable marketing strategies}, publisher = {EuroMed Press}, publisherplace = {Salerno, Italija} }

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Conference Proceedings Citation Index - Social Sciences & Humanities (CPCI-SSH)





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