Nalazite se na CroRIS probnoj okolini. Ovdje evidentirani podaci neće biti pohranjeni u Informacijskom sustavu znanosti RH. Ako je ovo greška, CroRIS produkcijskoj okolini moguće je pristupi putem poveznice www.croris.hr
izvor podataka: crosbi

How Ethnocentric Tendencies Influence the Adaptability of Marketing Strategies in International Trade (CROSBI ID 653002)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Ahec Šonje, Amina ; Jurković Majić, Olivera ; Majić, Helena ; Zaninović, Jasenka How Ethnocentric Tendencies Influence the Adaptability of Marketing Strategies in International Trade // EuroMed Academy of Business Conference Book of Proceedings / Vrontis, Demetris ; Weber, Yaakov ; Kaufmann, Rudi et al. (ur.). EuroMed Press, 2009. str. 1944-1953

Podaci o odgovornosti

Ahec Šonje, Amina ; Jurković Majić, Olivera ; Majić, Helena ; Zaninović, Jasenka

engleski

How Ethnocentric Tendencies Influence the Adaptability of Marketing Strategies in International Trade

This paper analyzes the effect of cultural factors in consumer's behaviour on international trade, especially in respect of the religious tendencies, and all the means of adapting the marketing strategy accordingly. The paper is based on the authors' authentic research conducted among the Croatian managers with a view to their opinion on concusmer's ethnocentrism.

international trade and international marketing, conusmer's ethnocentrism, adaptable marketing strategies

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

Podaci o prilogu

1944-1953.

2009.

objavljeno

Podaci o matičnoj publikaciji

EuroMed Academy of Business Conference Book of Proceedings

Vrontis, Demetris ; Weber, Yaakov ; Kaufmann, Rudi ; Tarba, Shlomo

EuroMed Press

978-9963-634-76-7

2547-8516

Podaci o skupu

Conference Managerial and Entrepreneurial Developments in the Mediterranean Area (2 ; 2009)

predavanje

26.10.2009-28.10.2009

Salerno, Italija

Povezanost rada

Ekonomija

Poveznice