engleski

Simulation Modelling to Assess the Added Value of Electronic Commerce

One of the major challenges that companies faces today is meeting increasing customer expectations. The Internet enables companies of all sizes to develop new online business models, which means improving and altering the ways in which companies operate and interact with business partners, customers and suppliers. The paper stressed the necessity for introduction of new business processes and/or renovation of existing business processes in the context of global information connectivity. It is acknowledged that developing dynamic models of business processes prior to their change can contribute towards more successful Business Process Reengineering (BPR). Simulation has an important role in modelling and analysing the activities in introducing BPR since it enables quantitative estimations of influence of the redesigned process on system performances. This paper presents a methodology that responds the needs of enterprises in their BPR projects. An example of Web-based retail process modelling using simulation tool Optima is presented. The main goal of the paper is to investigate some of the potential benefits and outcomes of introducing new processes that could be assessed in advance by using simulation modelling.

simulation modelling; e-business; business process reengineering

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