engleski

The importance of knowledge of foreign languages in sport management

The aim of this research was to analyse the points of view of kinesiology students regarding the importance of foreign languages for ten possible jobs within the domain of management in sport, as well as to analyse the students’ points of view regarding the importance of four communication-related aspects: the knowledge of terminology specific for sport and tourism, being able to discuss matters in a business situation in a foreign language, being acquainted with the issues in non-verbal communication and possessing intercultural communication competence. The sample was comprised of 70 subjects (men=44 ; women=26), between 21 and 32 years of age, students attending the Faculty of Kinesiology at the University of Zagreb. Factor analysis, done for ten variables addressing the importance of the knowledge of foreign languages for working as a sport manager in ten different jobs in Croatia, has extracted three factors. A series of regression analyses was then done to find out which of the communication variables best predicted the importance of the command of foreign languages for a sport manager in a certain set of possible jobs. The results point to the fact that tourism and organization of international sports events are domains in which the knowledge of foreign languages is an indispensable competence of sport managers. Attention should also be paid to intercultural communicative competence and the capacity to discuss business-related matters in a foreign language.

foreign languages ; sport management ; jobs ; terminology ; communication

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