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Impact of pictures on response rates in business web surveys: Croatian Case (CROSBI ID 652451)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Žmuk, Berislav Impact of pictures on response rates in business web surveys: Croatian Case // Proceedings of the 14th International Symposium on Operational Research SOR'17 / Zadnik Stirn, L. ; Kljajić Borštnar, M. ; Žerovnik, J. et al. (ur.). Ljubljana: Slovensko društvo informatika, 2017. str. 65-70

Podaci o odgovornosti

Žmuk, Berislav

engleski

Impact of pictures on response rates in business web surveys: Croatian Case

Response rates in web surveys have been very low in the last decade. The aim of the paper is to inspect whether pictures have a statistically significant impact on response rates in business web surveys. In order to investigate the issue, three versions of a questionnaire have been developed and sent to a sample of Croatian enterprises. The only difference among the questionnaire versions refers to whether they have included pictures or not. The conducted statistical analysis has shown that there is no statistically significant difference in response rates to questionnaires without and with pictures.

Chi-square test ; Croatian enterprises ; pictures ; proportion difference test ; response rate ; web survey

This work has been supported in part by Croatian Science Foundation under the project STatistical Modelling for REspoNse to Crisis and Economic GrowTH in WeStern Balkan Countries - STRENGTHS (No. IP 2013-9402). CITIRANOST: Inspec, EconLIt, Scopus ; Index to Scientific & Technical Proceedings on CD-ROM and ISI/ISTP&B online database), Current Mathematical Publications, Mathematical Review, MathSci, Zentralblatt für Mathematic / Mathematics Abstracts, MATH on STN International, CompactMath, INSPEC, Journal of Economic Literature.

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Podaci o prilogu

65-70.

2017.

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objavljeno

978-961-6165-50-1

Podaci o matičnoj publikaciji

Proceedings of the 14th International Symposium on Operational Research SOR'17

Zadnik Stirn, L. ; Kljajić Borštnar, M. ; Žerovnik, J. ; Drobne, S.

Ljubljana: Slovensko društvo informatika

Podaci o skupu

The 14th International Symposium on Operational Research SOR'17

predavanje

27.09.2017-29.09.2017

Bled, Slovenija

Povezanost rada

Ekonomija

Indeksiranost