Impact of pictures on response rates in business web surveys: Croatian Case (CROSBI ID 652451)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Žmuk, Berislav
engleski
Impact of pictures on response rates in business web surveys: Croatian Case
Response rates in web surveys have been very low in the last decade. The aim of the paper is to inspect whether pictures have a statistically significant impact on response rates in business web surveys. In order to investigate the issue, three versions of a questionnaire have been developed and sent to a sample of Croatian enterprises. The only difference among the questionnaire versions refers to whether they have included pictures or not. The conducted statistical analysis has shown that there is no statistically significant difference in response rates to questionnaires without and with pictures.
Chi-square test ; Croatian enterprises ; pictures ; proportion difference test ; response rate ; web survey
This work has been supported in part by Croatian Science Foundation under the project STatistical Modelling for REspoNse to Crisis and Economic GrowTH in WeStern Balkan Countries - STRENGTHS (No. IP 2013-9402). CITIRANOST: Inspec, EconLIt, Scopus ; Index to Scientific & Technical Proceedings on CD-ROM and ISI/ISTP&B online database), Current Mathematical Publications, Mathematical Review, MathSci, Zentralblatt für Mathematic / Mathematics Abstracts, MATH on STN International, CompactMath, INSPEC, Journal of Economic Literature.
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Podaci o prilogu
65-70.
2017.
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objavljeno
978-961-6165-50-1
Podaci o matičnoj publikaciji
Proceedings of the 14th International Symposium on Operational Research SOR'17
Zadnik Stirn, L. ; Kljajić Borštnar, M. ; Žerovnik, J. ; Drobne, S.
Ljubljana: Slovensko društvo informatika
Podaci o skupu
The 14th International Symposium on Operational Research SOR'17
predavanje
27.09.2017-29.09.2017
Bled, Slovenija