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The Relationship between Sustainable Profit and Sustainable Business in Companies in Croatia

In this paper, we present theoretical and empirical analysis of the relationship between sustainable profit and sustainable business in company’s business by using the phase diagram model. The research is based on the research studies from Thailand. This paper has two main objectives. The first objective is to give some theoretical remarks and improvements to the analysis of the model, which are missing in the initial research. The second objective is to apply this methodology on the sample of Croatian companies in order to help domestic companies to improve their business by achieving the sustainable profit and sustainable business. To the best of our knowledge, this is the first research in Croatia of this kind.

mathematical modeling ; phase diagram ; econometric methods ; sustainable profit ; sustainable business ; Croatian Business Council for Sustainable Development

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