Napredna pretraga

Pregled bibliografske jedinice broj: 894626

Prescriptive Corporate Strategy in Practice


Gonan Božac, Marli; Paulišić, Morena; Čuić Tanković, Ana; Ivančić, Magda
Prescriptive Corporate Strategy in Practice // Journal of Economics, Business and Management, 5 (2017), 8; 285-289 (međunarodna recenzija, članak, znanstveni)


Naslov
Prescriptive Corporate Strategy in Practice

Autori
Gonan Božac, Marli ; Paulišić, Morena ; Čuić Tanković, Ana ; Ivančić, Magda

Izvornik
Journal of Economics, Business and Management (2301-3567) 5 (2017), 8; 285-289

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Decision-making ; Emergent approach ; Prescriptive approach ; Strategy

Sažetak
The main objective of this paper is to examine the relationship between the application of prescriptive approach and decision-making as a rational process on a sample of large hotel companies. The purpose of the study is to determine whether there is consistency in applying the prescriptive approach to strategy. The study was conducted based on a questionnaire created by the authors of the paper, on a sample of large hotel companies operating in Croatia. The measurement instrument was validated by factor analysis and the results of the study point to a significant correlation between the variable about the characteristics and main results of prescriptive strategy and the variable claiming that decision- making is a rational process.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija,
Fakultet ekonomije i turizma "Dr. Mijo Mirković", Pula

Uključenost u ostale bibliografske baze podataka:


  • ProQuest
  • Engineering and Technology Library
  • Ulrich's Periodicals Directory
  • MESLibrary
  • Google Scholar, Crossref