engleski

Twitting the Politics

Twitting in the politics is rarely information: it is mainly pure and genuine PR business – unidirectional transmitting of spins, viewpoints, or general points, tending to preserve the idea that a politician would want to mediate on him. Twitter gives a short space for a single message: enough only to expose one phrase, or two, in one tweet. The populism, on the other hand, has always been based on slogans too. Therefore, Twitter in the politics is a very convenient tool for populist propaganda, providing adequate space for a slogan, which can be done in a jiffy nationally or globally present, if it’s accepted and amplified by the mass media. The politicians, usually, don’t tweet to their fans, but mainly to the journalists: agencies, papers, news desks. Twitting in the politics is rarely a direct communication with the public opinion, even if it seems so. Twitting in the politics is directed mainly to the institutional mass media, which are used, or abused, as amplifiers for the twits. Let’s take for example the Pope, so popular, so friendly Francis. In his tweets he never reveals his plans, his moves, but only general religious principles. Only some comparative analysis of what is tweeted and what is left out could possibly provide an indication to detect his next move. None of Francis’ moves that have attracted public attention was ever announced through Twitter, or other social network. State and party political leaders also do not use Twitter to communicate their moves in order of importance, but rather concentrate on the tweets that are calculated to raise their reputation and political rating, or to reduce the prestige and political rating of their competitors, sometimes in the same political party.

Twitter, Populism, Politics

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