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Local and Global Aspects of 'AMF' movement: Case Study of Varteks Varaždin FC

In last two decades new wave of rigid commercialisation and commodification of football provoked various reactions from the side of traditional and passionate football supporters. Against Modern Football is a common denominator of a worldwide, heterogeneous social movement that comprises various actors and methods of fight. In contemporary networked society this movement exist globally but it is primarily embodied in local community. Among many types of action, (from simple slogans on banners or city walls, to boycotts, petitions, protests and riots) the practice of founding new football clubs by the fans themselves has special significance within the movement. Our focus is on Varteks Varaždin FC, Croatian example of the similar process which already produced well known cases (clubs) like FCUM, AFC Wimbledon, FC Falke Hamburg, Austria Salzburg, contributing to specific social transformation in global and local context.

globalization, football, ultras, amf movement, Croatia

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