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izvor podataka: crosbi

Introduction of new business strategies based on sustainable development in the family hotel industry segment in Croatia (CROSBI ID 650783)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Svetlačić, Robert ; Primorac, Dinko ; Kozina, Goran Introduction of new business strategies based on sustainable development in the family hotel industry segment in Croatia // 22th International scientific conference on economic and social development (ESD)-The legal challenges of modern world, Split / Book of Proceedings/ Željko Radić, Ante Rončević, Li Yongqiang (ur.). Varaždin: VADEA, 2017. str. 653-664

Podaci o odgovornosti

Svetlačić, Robert ; Primorac, Dinko ; Kozina, Goran

engleski

Introduction of new business strategies based on sustainable development in the family hotel industry segment in Croatia

A small family hotel in Croatia is a segment of the national tourist offer with great potential which is currently not adequately used. New development strategies that will not only be based on realistic potential but will also successfully implement the concept of sustainable development are needed. Considering the fact that small family hotels, compared to larger hotels, in both the national and global market, are the most recognizable by a personalized approach, the proposed strategy is the implementation of the concept of heritage interpretation, a relatively new trend in European and world tourism. It is not only an innovative concept that will raise the quality of the offer, but it is also a way of solving one of the biggest family hotel problems in Croatia, which is a remarkable seasonality of business.

heritage ; small family hotels ; sustainable development ; tourism

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Podaci o prilogu

653-664.

2017.

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objavljeno

Podaci o matičnoj publikaciji

22th International scientific conference on economic and social development (ESD)-The legal challenges of modern world, Split

Book of Proceedings/ Željko Radić, Ante Rončević, Li Yongqiang

Varaždin: VADEA

Podaci o skupu

22th International Scientific Conference on Economic and Social Development, Split

predavanje

29.06.2017-30.06.2017

Split, Hrvatska

Povezanost rada

Ekonomija