engleski

CONTRIBUTION TO THE THEORIES OF WORKING MOTIVATION/JOB ENGAGEMENT: HUMAN MIND MANIPULATION AS MANAGERIAL MOTIVATIONAL TOOL

The first aim of this paper is to indicate effective possibilities of achieving motivation by means of a number of manipulative strategies/techniques. The second aim of this paper is to discuss the ethical justification of application of manipulation strategies/techniques and the necessity of application of ethically friendly techniques. The third aim of this paper is to offer solutions for achieving ethically correct motivation techniques. The main method used in this paper is a method of personal and collective experience in collecting data on manipulations, analysis, synthesis, insight and reasoning. Paper results showed: a) In reality, there are numerous forms of manipulations of human mind that are used/can be used to achieve work motivation – are classified and explained in this paper ; b) The resistance of some employee’s to work hard (play the managerial motivational game) could be reduced by eliminating sense of injustice and manipulation and thus strengthen their motivation/engagement ; c) By introducing of some non-manipulation techniques and thus creating ethical organizational climate and culture (e.g. the organizational transparency, increase of meaningfulness and justification in work manipulation, conscious resistance to manipulation, promotion of spiritual values of truth and proper behaviour – creation of the so-called atmosphere of psychological contract), decrease of resistance to managerial manipulative techniques is possible.

HRM, leadership, motivation management, motivation manipulation, new motivation theories, ethical management

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