engleski

The human resources in function of creation of innovative tourism of the Republic of Croatia

Tourism is now one of the leading activities of the global economy that constantly developing. In the Republic of Croatia tourism is one of the most important economic activities. Tourism is an extremely labor intensive and dynamic activity, which means that tourism services are based on the quality of human resources. In each knowledge-based economy, the knowledge and the human resources are becoming the key factors of development. Namely, the ability of economy depends on human resources and their permanent development to keep the level of success and to advance further. The development is based on the principle of sustainability, which provides development based on protection of existing resources. Achieving sustainable development in tourism strongly depends on the acceptance of global tourism trends and the creation of knowledge. In order better quality to respond the increasingly complex and diverse demands of competition in the European tourism market, in front of Croatia is set a need of creating more innovative tourism products to attract the potential foreign tourists. However, in front of tourism activities of Republic of Croatia, there are numerous and complex development problems that must be tackled faster in order to achieve a satisfactory level of competitiveness in the European Union market. Croatia needs to keep up with upcoming trends in order to survive in the market by constantly increasing its competitiveness. Touristic significance of eastern Croatia is an extremely large because of its geographical and ecological factors. It also has a great potential for tourism development that could significantly contribute to the economic development of the country and improve the image of the Republic of Croatia in the European Union. The subject of this research is aimed at two major areas: human resources management as a decisive factor of tourism development success, and the institutional support of the European Union, with special emphasis on the counties of eastern Croatia. The basic aim of this paper is to emphasize the importance of human resources in all areas and at all levels of performance of tourism activities, as a precondition of quality and growth of the competitiveness of tourism of the eastern Croatia, and institutional support of the European Union, in order to achieve high quality of innovative tourism offer.

tourism, competitiveness, innovativeness, institutional support, eastern Croatia

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