engleski

Influence of Selected Organizational Factors on Innovation

It is almost impossible to imagine a company that does not innovate in today's market. Some companies say they compete on quality and not innovation, but they also innovate, especially in the form of process innovation aiming at enhancing quality. The aim of this paper is to present how the key set of selected organisational factors, company’s organisation, strategy, and processes, learning and links, influences innovation. In this respect, the key set of organisational factors has been measured on Croatian companies. In field research we used a questionnaire developed by Tidd et al. (2005) which was further developed to include measurable parts of innovation. The questionnaire is validated by factor analysis, but the influence of latent variables on innovation outcome, such as the number of innovations, revenues from innovation and length of time for new product launch, was researched by structural equation modelling. The research results showed that the set of strategy and learning factors has a significant influence on the number of innovations in companies (radical or modified). At first glance it might seem as though big companies have more resources and are thus in a privileged position to innovate, but researches show that the companies that are able to mobilise their employees, their knowledge and expertise in delivering new products or services, obtain better innovation results. The research results clearly indicate the relationship between company’s higher innovativeness and higher innovation results.

Innovation, Organisational factors affecting innovation

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