engleski

Application of operational performance strategic management in micro-enterprises in the Republic of Croatia

Micro-enterprises in the Republic of Croatia are, in most cases, family enterprises and by watching them in that context, their importance is great, both for the stability of family life, and for the stability of economic development. Successful micro-enterprise generates income for owners and employees, allows self-employment and employment of family members of the enterprise’s owner, and thus affects the creation of favourable macroeconomic conditions that allow more simulative entrepreneurial environment. Because of this, it is essential in the modern business conditions that each micro-enterprise, with the traditional performance management methods, uses modern strategic management methods with an aim of a successful business in order to generate incomes and profits. The purpose of this paper is to investigate the level of application of relevant indicators, methods and models for the purposes of strategic performance management in micro-enterprises in the Republic of Croatia. For the implementation of empirical research, micro-enterprises in the region of Slavonia and Baranja were selected as a study population. A quantitative research was conducted on a sample of 112 micro-enterprises. For processing and analysing the collected data, appropriate mathematical and statistical methods were used. The results confirmed the initial assumption that micro-enterprises feature low level of use of appropriate indicators, methods and models for the purposes of business performance strategic management. The results represent outstanding scientific contribution because in the Republic of Croatia there is no research on business performance strategic management in micro-enterprises. Results of this study represent a basis for further investigation of the possible reasons for the low level of implementation of business performance strategic management in micro- enterprises.

Strategic management ; Performance management ; Micro-enterprise ; Performance indicators ; BSC

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