engleski

The Influence of Worker's Character on the Efficient Selling Process and International Competitiveness of Croatian Hospitality Management

Croatian tourism and hospitality management shows great potential in achieving higher level of international competitiveness. However, Croatian tourism and hospitality management is under the influence of internal and external factors. In year 2017, one of the relevant internal factors is fiscal policy, which has major impact on whole business activity of tourism and hospitality management sector. In order to be more competitive on the market, hospitality management capacities should rely on their human resources in order to provide added value for guests and enhance their market position. The research was conducted in year 2017 as secondary research covering all Croatian counties with 240 examined representatives of Croatian hospitality management. Research is focused on the effective selling techniques and solving conflicts and their impact on selling process and offer of Croatian hospitality management.

Croatian hospitality management, International competitiveness, Selling process

This work been supported in part by the University of Rijeka under the project number 16.02.2.2.01 and 13.02.1.3.13.