engleski

Becoming Mediterranean: The Intangible Cultural Heritage of Klapa Singing in Identity Building and Nation Branding Discourses

In critical heritage studies, heritage is approached as a complex phenomenon located at the intersection of diverse contemporary—and often competing—strivings of politics, community building projects, tourism, and the globalized economy at large. One of the key questions in critical heritage studies is, ‘what does heritage do’—that is, how does heritage impact cultural meanings and people, and how does it produce action (Harrison 2013). This chapter explores the Croatian intangible cultural heritage of klapa singing, enlisted in UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity in 2012, and its transformation into a new cultural expression conceptualized as neoklapa. Following the key question of critical heritage studies, the chapter focuses on multi-layered effects of meaning-making discourses entangled with heritagization of klapa singing in contemporary Croatian society. In these meaning-making discourses, scalar relations and politics of scale have central roles.

critical heritage studies ; nation branding ; nation building discourse ; klapa singing

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