engleski

Management of sustainable tourism destination through stakeholder cooperation

In this paper, we analysed current involvement of stakeholders in Zadar County tourism development and examined their interest in future involvement in sustainable destination development. Based on the analysis of focus group research results, that included 87 interested stakeholders from all segments of tourist industry, public services, local administration and self-government, and in comparison with the results of tourism demand research on the non-random sample of 1, 697 tourists, we draw conclusions on the level of stakeholder involvement and cooperation in creating the sustainable destination. The aim of this paper is to offer recommendations for harmonizing development directions of the sustainable destination in order to reduce differences among stakeholders.

Tourism destination management, Sustainable tourism destination, Stakeholders

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