engleski

Socially responsible management of company development

The level of social development is the highest in the history of humankind. There is also a noteworthy level of awareness and responsibility of society members (including companies) because of their sensitivity on many changes in the environment. Such changes emerge from different behavioural conditions of social groups ; demanding that companies fulfil their accountability for the owners and the whole society. For this reason, it is necessary to redefine the current economic model of business activities by changing it globally ; through socially responsible actions that an individual company can undertake in its local community. Company’s sustainable development is impossible without implementing three pillars of Corporate Social Responsibility: financial, environmental and social sustainability. By achieving balance between these three aspects, company aligns its business goals with development goals of society. Such compliance ensures sustainability that refers to long-term sustainability of a company and its social and natural environment. Therefore, company has a commitment to be widely responsible because it has resources, systems and powers to influence on a wide range of society groups and their standard of living. The aim of this paper is to scientifically determine the necessity of creating socially responsible business strategies by the management which regular application should provide contributions in achieving business development and success.

Social responsibility ; Management ; Sustainable development ; Company

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