engleski

Sacrificed, Lost or Gave Life for Their Country:Cognitive Analysis of Euphemisms for Death in G.W. Bush and B. Obama’s War Speeches

In the last few decades, death has unfortunately been an integral part of political discourse in the United States, where it is highly euphemized because it is one of the most delicate topics to talk about. This chapter analyzes the ways in which G.W. Bush and B. Obama euphemize death in their speeches related to war ; more precisely, it determines cognitive mechanisms—either conceptual metaphor or conceptual metonymy—that underlie the formation of the most common euphemisms for death. In this chapter, euphemisms are identified, analyzed and described as complex conceptual and linguistic structures, not only as rhetorical devices. As a part of political discourse, they can contribute to creating and modifying listeners’ conceptual frames. Also, belonging to two different political ideologies, both presidents might be expected to conceptualize and frame death in different ways and with different aims, which the linguistic study of euphemisms can illuminate.

Euphemism • Conceptual metaphor and metonymy • War speeches • Conceptual (re)framing • Selection of metonymic vehicle

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