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Pregled bibliografske jedinice broj: 877977

Luxury Destination Brand - Factors That Help In Building It


Krupka, Zoran; Dobra, Andreja
Luxury Destination Brand - Factors That Help In Building It // EMAC 2017 - Leaving Footprints
Groningen, Nizozemska, 2017. (predavanje, međunarodna recenzija, sažetak, znanstveni)


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Naslov
Luxury Destination Brand - Factors That Help In Building It

Autori
Krupka, Zoran ; Dobra, Andreja

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Skup
EMAC 2017 - Leaving Footprints

Mjesto i datum
Groningen, Nizozemska, 23-26.05.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
destination brand, luxury

Sažetak
The main purpose of this paper is to investigate factors that influence the creation of luxury destination brand. Based on literature review we have identified eight crucial factors: accommodation quality, quality of gastronomy offer, premium price, service quality, luxury shopping, unique experience, transportation infrastructure and celebrity. Research was conducted on a sample of 619 respondents from 16 countries. Results have shown that celebrity and luxury shopping availability have the strongest significant influence on luxury destination brand building, while impact of accommodation quality and premium price is non-significant, and, interestingly, transportation infrastructure has negative and significant impact. This imply that lot of research have to be made in the field of luxury destination brand management and necessity of inclusion additional factors such as self-perceptions, and also to see if there is differences between different tourist segments.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Zoran Krupka (autor)

Citiraj ovu publikaciju

Krupka, Zoran; Dobra, Andreja
Luxury Destination Brand - Factors That Help In Building It // EMAC 2017 - Leaving Footprints
Groningen, Nizozemska, 2017. (predavanje, međunarodna recenzija, sažetak, znanstveni)
Krupka, Z. & Dobra, A. (2017) Luxury Destination Brand - Factors That Help In Building It. U: EMAC 2017 - Leaving Footprints.
@article{article, year = {2017}, keywords = {destination brand, luxury}, title = {Luxury Destination Brand - Factors That Help In Building It}, keyword = {destination brand, luxury}, publisherplace = {Groningen, Nizozemska} }




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