engleski

Digital exchange of unpublished authorial content (a precondition for establishing creative market)

The creative industries are a prosperous sector with its basic organisation still being formalized. One of the indicators of legal and economic disorderliness of the creative market is also reflected in the nonexistence of transparent market of authorial content. Correspondingly, authorial content refers to a developed authorial idea, i.e. creative content which can be elaborated in accordance with basic entries including: authors' name, biography and portfolio, content title, annotation and/or extended abstract, key words and other features. Digital exchange of authorial content is hereby suggested as a model of an open and transparent market aided by digital technology. Such digital platform intended for advertising of authorial content enables open market communication, i.e. market competition in buying and selling of developed authorial ideas / content. The intention of this paper is to conceptualize digital exchange of unpublished authorial content offered in the domain of publishing industry. The paper also analyses basic conditions which need to be met by the advertisers and provided in production by digital platform organizers. Additionally, statistical metrics is envisioned and it would be a direct contribution to regulation and establishing of a market open to creative industries aided by digital channels of communication. The availability of statistical indicators would enable an insight into the functionality of digital exchange, measurement of economic impacts of trading with authorial content of creative industries as well as long- term expertise of quantitative economics.

creative industry, statistics measurement, digital marketplace, unpublished authorial contents, production, publishing industry

Zbornik radova je indeksiran u: Thomson Reuters, Web of Science, Core Collection ; EBSCOhost ; EconPapers NASLOV I SAŽETAK NA HRVATSKOM JEZIKU Digitalna burza neobjavljenih autorskih sadržaja (pretpostavka uspostavljanju kreativnog tržišta) Kreativna industrija prosperitetna je gospodarska grana čije je temeljno ustrojstvo još uvijek u formaliziranju. Jedan od indikatora pravne i ekonomske neuređenosti tržišta kreativnih proizvoda uočava se i u nepostojanju transparentnog tržišta autorskih sadržaja. Pri tome se pod autorskim sadržajem smatra razrađena autorska ideja, odnosno, takav kreativan sadržaj koji je moguće elaborirati s obzirom na njegove temeljne odrednice među kojima su: ime autora, životopis autora, portfolio autora, naslov sadržaja, anotacija i/ili prošireni sažetak, ključne riječi te žanrovska i druga određenja autorskoga sadržaja. Digitalna burza autorskih sadržaja predlaže se kao model otvorenog i transparentnog tržišta potpomognutog digitalnom tehnologijom. Takva digitalna platforma namijenjena oglašavanju autorskih sadržaja omogućuje otvorenu tržišnu komunikaciju, odnosno, tržišno natjecanje u kupnji i prodaji razrađenih autor