engleski

Naming in the Domain of Tourism

In this paper we tried to examine modern tendencies in the tourism brand names, as well as motivation in their creation. Our hypothesis is that the names of hotels and restaurants are mainly motivated by toponyms, anthroponyms and other words associated with the cultural and historical heritage of the researched area, in this case of Zadar County. We were also interested in different linguistic tools applied on phonetic, morphologic, semantic and orthographic level in order to increase the memorability and effectiveness of a name. Such tools might be assonance, alliteration, onomatopoeia, affixation, blending, unusual spelling and so on.

brand names, semiotics of advertising, naming, language of tourism

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