engleski

INTERCULTURAL COMMUNICATION - IS PUBLIC PERCEPTION ABOUT CROATS CHANGING? Attitudes and opinions about Croats in Slovenia

This paper analyzes the results of public opinion research conducted among Slovenes about neighboring Croats across ten perceptive categories. These results are compared with related categories from a 1995 public opinion survey, conducted as part of the research project „Attitudes and opinions of Central European nations about their neighbors: a contribution to the development of intercultural communication“. The research was conducted by Professor Mario Plenković on the attitudes and opinions of Slovenes about Croats. A comparative analysis of the results with those from 2015 showed that Slovenes evaluated neighboring Croats mostly positively in almost all of the measured categories, with the lowest scores being given in the categories of diligence and discipline, which is also associated with a perception of relatively high corruption that exists in relation to these categories. The categories in which greatest changes have occurred in the Slovenes' opinions in the past 20 years indicate a modest trend of a change in perception: Slovenes perceive Croats as being slightly more political, cultured, professional and disciplined, but somewhat less communicative, diligent and still prone to corruption.

intercultural communication ; cultural diversity ; stereotypes

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