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NON-VERBAL COMMUNICATION IN BUSINESS COMMUNICATION BY THE EXAMPLEOF ADVERTISING COMPANY“BRUKETA&ŽINIĆ OM”


VALERIYA SNISARENKO
NON-VERBAL COMMUNICATION IN BUSINESS COMMUNICATION BY THE EXAMPLEOF ADVERTISING COMPANY“BRUKETA&ŽINIĆ OM” 2017., diplomski rad, diplomski, Zagrebačka škola ekonomije i managementa, Zagreb, Hrvatska


Naslov
NON-VERBAL COMMUNICATION IN BUSINESS COMMUNICATION BY THE EXAMPLEOF ADVERTISING COMPANY“BRUKETA&ŽINIĆ OM”

Autori
VALERIYA SNISARENKO

Vrsta, podvrsta i kategorija rada
Ocjenski radovi, diplomski rad, diplomski

Fakultet
Zagrebačka škola ekonomije i managementa

Mjesto
Zagreb, Hrvatska

Datum
10.04

Godina
2017

Stranica
78

Mentor
Brajša-Žganec, Andreja

Ključne riječi
Non-verbal communication, advertising agency, creative team, team work, interpersonal communication, business sphere, advertising project, body language

Sažetak
The subject of this thesis is non-verbal communication in the business sphere. The object is to understand the importance of non-verbal communication. The topic of this thesis is explained in a better way by using “Bruketa&Žinić OM“, one of the advertising agencies in Croatia, as an example. The thesis investigates non-verbal communication in business in different countries ; how people use non-verbal communication and how non-verbal communication influences business activities.Globalization has added an international dimension to business worldwide and it has encouraged companies to open their branches and develop in foreign countries. The analysis of non-verbal communication in the advertising agency“Bruketa&Žinić OM”provides the answer to how non-verbal behaviour influences an advertising agency. It also provides a better understanding of how a creative team works and how useful it is in other spheres close to advertising.

Izvorni jezik
Engleski



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