engleski

Trends in Croatian manufacturing : what about servitization?

The book presents The Global Manufacturing Research Group (GMRG) and European Manufacturing Survey (EMS) research findings. (GMRG) (www.gmrg.org) is an international community of researchers studying the improvement of manufacturing supply chains worldwide, and EMS is European organization exploring manufacturing, led by Fraunhofer Institute for Systems and Innovation ISI from Karlsruhe. The book is scientific and is based on rigorous scientific methodology. Even though for conclusions, advanced models such as structural equation modelling are used, the explanations are provided in simple terms so everybody can understand, even those not interested in statistics and how the results were obtained. First results are presented grounded on simple statistics to see why manufacturing is important after all and why at Fraunhofer ISI or in any other institute in developed countries have so many people track changes in manufacturing. After that focus is shifted only on one segment – servitization. In 2009. when servitization started to be written about in academic journals, everybody thought that manufacturers will become service providers, because services generate better return on sales, because services are not that affected by economic downturns and the like. Even whit this hype, the reality folded differently. And why this is and what is actually happening with servitization, explains this book.

Manufacturing ; servitization ; GMRG survey ; EMS survey ; trends

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